Dealing with the media is very important for your businesses success. It defies most of the rules and conventions by which you have always communicated. In our training, we illustrate how you can communicate effectively with reporters and significantly reduce the risk of being quoted out of context or misquoted, how to understand the mentality of the media, how to help the reporter define the story and how to deliver your key message and provide compelling quotes.

You'll learn

	The role of blogs and podcasts in today's media world. Why they're important and what to do about them
	How reporters build news stories and what they're really after
	How to avoid being caught off-guard and to prepare facts and messages and deliver them in a clear, concise way
	How to offer complex information so that it's easy to understand
	What your audiences are concerned about and how to address those concerns
	How to anticipate the questions reporters will ask and prepare answers and compelling quotes
	To handle the toughest questions and what to do when you don't want to or can't answer
	The hidden messages your body language sends and how to manage those signals so you appear confident and believable
	How to think on your feet, to clarify, define or redirect muddled questions
	What to do if you are ambushed or blindsided by unexpected questions
	Easy ways to transition to your message -- to talk about what you want to discuss
	To gracefully handle reporters who become angry or have a hidden agenda

You have many rights in a media situation. Among them is to be prepared with facts and messages that you've practiced delivering so that you are not uncomfortable or nervous in the eye of the camera.

You'll receive a customized workbook with valuable reference materials and a quick reference card for use in preparing for future interviews.

We put you in front of the camera in a variety of situations to test your skills and develop the techniques you need. Our critiques are tough but constructive, to give you the confidence you'll need in a real world situation. Following your training we are available to answer questions or to critique future stories and clips.

We also offer informative and entertaining convention and conference programs for large audiences, preparation for new products or media tours and intensive one-on-one preparation for interviews. Contact us for more information
pr@battlegrouponline.com.